The Progression of Arem DuPlessis

The Progression of Arem DuPlessis
When people start working for Apple, they disappear behind a clean, white, impeccably lit wall—clean like the techno surfaces of the company’s product packaging — and covert like the FBI (but the FBI wall is tan, and scuffed at the bottom). Arem Duplessis went to work as a creative director behind that pristine wall at 1 Infinite Loop, ducking out of the globally public New York Times Magazine, where he was nothing but visible. We’re proud of Duplessis around these parts—he’s a Hamptonian—even though now he can’t tell us much about what he does for a living. His full title is cross-functional creative director for Apple's world-wide marketing. Apple CEO Tim Cook provided a shred of explanation about Apple’s rep for secrecy during an October 2014 interview with Charlie Rose. The Apple staff is secretive, he said, because …